So what who cares why you
For every 3,000 raw technical and scientific ideas, only one will become a commercial success.* Why? One reason is no matter how good the ideas are, investors and other business backers often can't easily see the business opportunity that they represent.
Turn your good idea into a great commercial opportunity.
Those audiences are evaluating much more than the science behind the idea. Through her trademark So what? who cares? why you?® methodology, Wendy Kennedy helps scientists understand what investors really want to know, and teaches them how to turn exciting technical innovations into compelling business propositions.

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New & Noteworthy

June 24
Commercialization/Entrepreneurship Training with Wendy
Wendy launches personalized training and coaching for inventors, entrepreneurs and commercialization professionals. 
View the course schedule and register online now!

 

July 27 - August 1st
Purdue Entrepreneurship Academy
Wendy returns to the Purdue Research Park for the 2008 Entrepreneurship Academy
Learn More...