Wendy Kennedy's So what? who cares? why you? helps scientists, inventors and tech entrepreneurs commercialize technology by articulating the business value of product innovations.

For every 3,000 raw technical and scientific ideas, only one will become a commercial success.* Why? One reason is no matter how good the ideas are, investors and other business backers often can't easily see the commercial opportunity that they represent.

Turn your good idea into a great commercial opportunity.

Those audiences are evaluating much more than the science behind the idea. Through her trademark So what? who cares? why you?^® methodology, Wendy Kennedy helps scientists, researchers and engineers discover the commercial value of their inventions and innovations and turn good ideas into great commercial opportunities.

Commercilization Toolkit - Look Inside Now!

June 1, 2009
Morgan Cradock becomes exclusive partner for So what? who cares? why you? in Australia and New Zealand.
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June 21-26, 2009
Wendy returns to Purdue University to deliver So what? who cares? why you? to budding entrepreneurs.
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