Wendy Kennedy's So what? who cares? why you? helps scientists, inventors and tech entrepreneurs commercialize technology by articulating the business value of product innovations.

For every 3,000 raw technical and scientific ideas, only one will become a commercial success.* Why? One reason is no matter how good the ideas are, investors and other business backers often can't easily see the commercial opportunity that they represent.

Turn your good idea into a great commercial opportunity.

Those audiences are evaluating much more than the science behind the idea. Through her trademark So what? who cares? why you?^® methodology, Wendy Kennedy helps scientists, researchers and engineers discover the commercial value of their inventions and innovations and turn good ideas into great commercial opportunities.

Commercilization Toolkit - Look Inside Now!

September 28, 2010 at 12:00 EDT
Online Web Seminar

Building High Impact Incubation Programs -- Join Wendy Kennedy & Darlene Ryan of TECH Fort Worth -- Details here:

October 13, 2010
Wendy Kennedy to deliver keynote address at E2 Entrepreneurship Conference in Detroit, Michigan.
Details »

November 17-18, 2010
Ottawa, Canada

So what? who cares? why you? Facilitator Training Program
New Site License Model Details
Available Here »