Wendy Kennedy's So what? who cares? why you? helps scientists, inventors and tech entrepreneurs commercialize technology by articulating the business value of product innovations.

For every 3,000 raw technical and scientific ideas, only one will become a commercial success.* Why? One reason is no matter how good the ideas are, investors and other business backers often can't easily see the business opportunity that they represent.

Turn your good idea into a great commercial opportunity.

Those audiences are evaluating much more than the science behind the idea. Through her trademark So what? who cares? why you?^® methodology, Wendy Kennedy helps scientists understand what investors really want to know, and teaches them how to turn exciting technical innovations into compelling business propositions.

June 24
Commercialization/Entrepreneurship Training with Wendy
Wendy launches personalized training and coaching for inventors, entrepreneurs and commercialization professionals.
View the course schedule and register online now!

July 27 - August 1st
Purdue Entrepreneurship Academy
Wendy returns to the Purdue Research Park for the 2008 Entrepreneurship Academy
Learn More...