So what who cares why you
For every 3,000 raw technical and scientific ideas, only one will become a commercial success.* Why? One reason is no matter how good the ideas are, investors and other business backers often can't easily see the commercial opportunity that they represent.
Turn your good idea into a great commercial opportunity.
Those audiences are evaluating much more than the science behind the idea. Through her trademark So what? who cares? why you?® methodology, Wendy Kennedy helps scientists, researchers and engineers discover the commercial value of their inventions and innovations and turn good ideas into great commercial opportunities.
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New & Noteworthy

September 28, 2010 at 12:00 EDT
Online Web Seminar

Building High Impact Incubation Programs -- Join Wendy Kennedy & Darlene Ryan of TECH Fort Worth -- Details here:

  October 13, 2010
Wendy Kennedy to deliver keynote address at E2 Entrepreneurship Conference in Detroit, Michigan.
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November 17-18, 2010
Ottawa, Canada

So what? who cares? why you? Facilitator Training Program
New Site License Model Details
Available Here »