There's nothing like a facilitated workshop to get people thinking differently about their science/technology idea and the problem it solves. When participants actively engage in the subject matter, they learn more, share insights with others, and develop new perspective.

Wendy Kennedy is a passionate workshop leader and an authority on translating innovative technical ideas into solid business opportunities and commercialization plans. Through workshops, she can rally your whole team around the powerful So what? who cares? why you?^® methodology for discovering and articulating the commercial opportunity that technical ideas represent.

Known for her dynamic presentation style and ability to engage audiences in a fun, stimulating learning experience, she has facilitated business workshops and breakout sessions throughout Canada, the United States and Europe.

Attendees enjoy:

• An interactive, practical and hands-on learning experience
• Expert presentation of key concepts
• Hands-on practice applying concepts, tools and a common business language
• Real-world case studies

Workshops can be tailored to accommodate larger audiences or smaller discussion teams, breakout sessions and roundtable discussions. While every session is customized to suit the profile of a particular event, these workshop and breakout session topics are examples of recent workshops that Wendy has delivered. Often, workshops include copies of Wendy's book, So what? who cares? why you?^®: The Inventor's Commercialization Toolkit, as part of the engagement.

You can also learn more about Wendy, her experience and credentials in the Team section, or drop her a line.