Webinar: Accelerating Technology Commercialization — Developing Market-Ready Innovations

Recorded Session: 15 minutes.

Seeing the commercial potential of complex innovations is often difficult — and making the transition from great science and technology to market-ready opportunity can take significant time and resources.

Bringing clarity to the commercial opportunity early in the process starts at the source, with the founders of these breakthrough ideas. By injecting commercial thinking into the DNA of our inventors and using a dynamic process to frame, communicate and assess business value, we can accelerate more great opportunities from discovery to market.

Join author and commercialization expert Wendy Kennedy for this talk on "Accelerating Technology Commercialization — Developing Market-Ready Innovations." You will learn how:

• Visual tools in a structured framework enable founders to frame their discoveries in business terms and fast-track the initial scoping of commercial potential
• Commercialization mapping at the "idea ignition" phase triggers a dynamic process for founders to model, frame, modify and reframe as they get feedback and data from industry and customers
• An open, transparent process for assessment engages founders and reduces the time to evaluate the commercial opportunity and risk for new innovations
• A common language and mindset can create a culture of rapid commercialization in your organization

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Going to the conference? Reserve your copy of the guidebook, "Accelerating Technology Commercialization — A Market-ready Approach."