Join Wendy Kennedy for online commercialization and entrepreneurship training!

Wendy's monthly online classes offer personalized training and coaching for inventors, entrepreneurs, commercialization and technology transfer professionals.

Each month, Wendy brings So what? who cares? why you?^® to life through 90-minute courses that provide:

• Coaching on the tools and frameworks that make up So what? who cares? why you?^®
• Training on best practices for commercialization and technology transfer strategies
• Education about tools and approaches that innovation labs and technology transfer offices can use to make their processes and programs more effective
• Live Q&A/collaboration sessions between Wendy and all participants

Select from two training streams:

Stream 1: For Inventors, Entrepreneurs and Entrepreneurial Coaches

Stream 2: For Commercialization and Technology Transfer Professionals

Work through the critical elements of developing and articulating your technical ideas and business propositions. In this training series, Wendy personally guides participants through topics such as crafting your investor pitch, translating technical ideas into business opportunities, identifying the best customers or licensees, defining your competitive edge, and more. See the schedule of topics »

Learn best practices for developing entrepreneurial commercialization and technology transfer programs in both private and public sector contexts. In this training series, Wendy provides practical, actionable strategies that you can use to launch a commercialization program started, engage researchers in the commercialization effort, and more. Wendy will also share tools, techniques, processes, and real-world examples. See the schedule of topics »

Wendy is an entrepreneurial professor - a former professor of technology-in-business, an entrepreneur, and author of So what? who cares? why you?^® The Inventor's Commercialization Toolkit. She works globally with inventors and commercialization organizations and shares her experiences and best practices live each month through online training classes.