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Commercialization/Entrepreneurship Training

So what? who cares? why you? Train the Trainer
How to develop a world class Entrepreneurial Coaching Program

DATE: December 10, 2008
TIME: 1:00 - 2:30PM ET

WHO SHOULD ATTEND
Incubation center managers, economic development officers, enterprise development managers, entrepreneurial coaches, investors, entrepreneurial technology transfer managers, entrepreneurship center managers and others with an interest to support and develop an entrepreneurial community.

Don't miss this unique opportunity to get in-person training, coaching and support from Wendy

OVERVIEW
An entrepreneur’s journey is filled with highs and lows. The support of coaches and advisors is instrumental in guiding and developing a young startup enterprise through challenges and successes. Education and skill development is also a critical success factor in the development and growth of a young enterprise.

In this session, Wendy combines some of the most valuable lessons she has learned in developing entrepreneurial coaching and education programs for global corporations, public and private sector incubators, and campus entrepreneurship.

Join Wendy for this engaging session filled with how-tos and lessons learned. You will come away with practical, hands-on tools and approaches to apply to your own entrepreneurial support programs.

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IN THIS SESSION YOU WILL LEARN:

  • The multiple personalities of a “startup company”.
  • How to assess an entrepreneur’s readiness for coaching
  • Understanding the behavior of a young startup enterprise
  • 5 elements every successful coaching program should include
  • About tailoring your coaching program by profiling and segmenting your clients
  • 3 skill development techniques to add into your coaching program
  • The difference between coaching and mentoring – and how it will help to shape your program
  • How to build an eco-system of support around your coaching program
  • Do’s and Don’ts of successful coaching programs

YOU WILL TAKE AWAY:

  1. Copies of the slide presentation material provided in advance so you can follow along and take notes
  2. Toolkit of worksheets in PDF format for you to apply the tools presented in the session
  3. Key concepts and frameworks to develop your own customized coaching program
  4. Relevant, real-world examples and case studies
  5. Practical, step by step guidance from Wendy
  6. Tips and lessons learned for making these tools and approaches work for you.

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Wendy Kennedy is a seasoned technology executive, award-winning professor and author. Best described as an "entrepreneurial professor," Wendy has spent more than 20 years working with private and public research labs, innovation centers, university commercialization offices, entrepreneurship and incubation centers, and others on the commercialization of ideas. Driven by her passion for igniting technology ideas into commercial successes and through her hands-on experience, she has developed unique tools and approaches to help commercialization professionals bridge the gap between brilliant discoveries and the commercial value those ideas represent. So what? who cares? why you?®: The Inventor's Commercialization Toolkit is the result of her combined experiences and is a proven methodology for extracting the commercial value from scientific and technical innovations.