Increasing the Odds
De-Risking Technology - A 10 Point Assessment Tool for Technology Transfer Offices
DATE: November 19, 2008
TIME: 1:00 - 2:30PM ET
WHO SHOULD ATTEND
Technology transfer managers, licensing associates, research managers, VP Research, technology licensing managers, incubation center managers, business development officers, technology marketing managers, commercialization professionals, academic directors and anyone looking to ignite commercialization programs among scientific and technical professionals.
OVERVIEW
3,000:1 – this is the ratio of ideas to commercial successes. Spotting a winning idea is becoming more and more difficult, particularly with technologies like the internet enabling collaboration and discovery. Add to this the complexity of today’s scientific and technical innovations and it becomes clear that those in the position of evaluating inventions require tools and approaches to streamline and simplify the assessment process.
In this session, Wendy will provide you with a proven 10-point assessment tool to quickly assess the merits of a scientific or technical idea in its early stages. Often at disclosure, the inventor presents a myriad of data and background about the science behind the idea and how it works. Wendy will provide 10 questions that you can ask – and how to evaluate the answers – to assess the commercial value of the invention and to understand "why it matters".
You will come away with practical, hands-on tools and approaches to help fuel your own commercialization program.
IN THIS SESSION YOU WILL LEARN:
- How to de-risk an invention using the 10-point inspection tool
- 3 tips to assess the market readiness of an invention
- How to diagnose real customer pain using a 4-point diagnostic
- 4 "back of the envelope" tools to assess commercial value
- How to pinpoint the market opportunity for an invention
- The importance of "mapping the path to the money"
- How to conduct a relevant competitive analysis for an idea or invention
- The importance of engaging researchers in the assessment process
- How to analyze emerging markets – and where to turn when no data exists
YOU WILL TAKE AWAY:
- Copies of the slide presentation material provided in advance so you can follow along and take notes
- Toolkit of worksheets in PDF format for you to apply the tools presented in the session
- Key concepts and frameworks to use in your own assessment process
- Relevant, real-world examples and case studies
- Practical, step by step guidance from Wendy
- Tips and lessons learned for making these tools and approaches work for you.
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Wendy Kennedy is a seasoned technology executive, award-winning professor and author. Best described as an "entrepreneurial professor," Wendy has spent more than 20 years working with private and public research labs, innovation centers, university commercialization offices, entrepreneurship and incubation centers, and others on the commercialization of ideas. Driven by her passion for igniting technology ideas into commercial successes and through her hands-on experience, she has developed unique tools and approaches to help commercialization professionals bridge the gap between brilliant discoveries and the commercial value those ideas represent. So what? who cares? why you?®: The Inventor's Commercialization Toolkit is the result of her combined experiences and is a proven methodology for extracting the commercial value from scientific and technical innovations.
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