Light the Commercialization Fire in Your Organization
5 Strategies to Fuel Commercialization in Your Labs
DATE: August 27, 2008
TIME: 1:00 - 2:30PM ET
WHO SHOULD ATTEND
Technology transfer managers, licensing associates, research managers, VP Research, technology licensing managers, business development officers, technology marketing managers, commercialization professionals, academic directors and anyone looking to ignite commercialization programs among scientific and technical professionals.
OVERVIEW
Most research labs are at the early stages of the commercialization adoption curve. For many, commercialization is not well understood by many researchers and scientists and, therefore, causes them to dismiss the value and contribution it can make to advance their research. Researchers with an interest to commercialize are often reticent for fear of being labeled by their peers as “selling out”. There is a role for education and awareness building in this environment to dispel these misconceptions. Critical to this process is a targeted program aimed at engaging researchers to self-educate and discover the true meaning and value of commercialization.
In this session, Wendy will share best practices for igniting commercialization programs in a research environment. She will also provide awareness building strategies and techniques for engaging the broader community to fuel commercialization in your organization.
You will come away with practical, hands-on tools and approaches to help fuel your own commercialization program.
IN THIS SESSION YOU WILL LEARN:
- How to diagnose your organization’s “commercialization readiness”
- How to articulate your commercialization vision
- How to apply the commercialization adoption curve to target programs at different segments of your research community
- About identifying and profiling opinion leaders and trailblazers
- 3 tools and approaches to engage researchers in commercialization
- To engage the extended value chain – academic departments, students and industry
- How to ignite commercialization in the lab – launching a seeding strategy
- How to launch peer support programs
- About grassroots efforts that can be used to spark the commercialization fire
- The value of building awareness in the labs – marketing without marketing
YOU WILL TAKE AWAY:
- Copies of the slide presentation material provided in advance so you can follow along and take notes
- Toolkit of worksheets in PDF format for you to apply the tools presented in the session
- Key concepts and frameworks to ignite commercialization in your lab
- Relevant, real-world examples and case studies
- Practical, step by step guidance from Wendy
- Tips and lessons learned for making these tools and approaches work for you.
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Wendy Kennedy is a seasoned technology executive, award-winning professor and author. Best described as an "entrepreneurial professor," Wendy has spent more than 20 years working with private and public research labs, innovation centers, university commercialization offices, entrepreneurship and incubation centers, and others on the commercialization of ideas. Driven by her passion for igniting technology ideas into commercial successes and through her hands-on experience, she has developed unique tools and approaches to help commercialization professionals bridge the gap between brilliant discoveries and the commercial value those ideas represent. So what? who cares? why you?®: The Inventor's Commercialization Toolkit is the result of her combined experiences and is a proven methodology for extracting the commercial value from scientific and technical innovations.
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