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Owners of the book, So what? who cares? why you?® : The Inventor's Commercialization Toolkit, get full access to each chapter's value-added templates, tools, tips, advice and links. New content is added regularly, so check back often!

Chapter 1 Chapter 2 Chapter 3
Chapter 1
What's Your Idea?
Chapter 2
What's the Problem?
Chapter 3
Where Does
Your Idea Fit?
Chapter 4 Chapter 5 Chapter 6
Chapter 4
Who's Your
Customer?
Chapter 5
What's Your
Path to Market?
Chapter 6
What's Your
Business Model?
Chapter 7 Chapter 8 Chapter 9
Chapter 7
What's Your
Competitive Edge?
Chapter 8
Who's on the Team?
Chapter 9
What's Your Story?