

Wendy Kennedy is a popular presenter and keynote speaker at conferences and events focused on science and technology innovation, commercialization and entrepreneurship. She facilitates workshops, delivers keynote addresses, lunch-and-learn sessions, webinars and more.
Check out where Wendy has spoken in the past:

"So what? who cares? why you?":
The Inventor's Commercialization Toolkit"
September 25, 2007
Enterprise Ireland
Dublin, Ireland
Wendy Kennedy will present a one-day workshop based upon her book and methodology, "So what? who cares? why you?®" to members of the Enterprise Ireland network.
More information: http://www.enterprise-ireland.com

Entrepreneur Academy
July 29 - August 5, 2007
Purdue Research Park
Purdue University
West Lafayette, IN
Workshops
Wendy's book, So what? who cares? why you?: The Inventor's Commercialization Toolkit, has been chosen as the primary learning resource for Purdue's Entrepreneur Academy. Wendy will lead a series of interactive breakouts to acquaint high school juniors and seniors to the So what? who cares? why you? methodology in preparation for pitching a value proposition to a panel of judges.
More information: http://www.prf.org/academy/
"So what? who cares? why you?® – How to Avoid the Polite Nod"
July 26-27, 2007
SRTTD – Southeast Regional Technology Transfer Directors Meeting
The Westin Buckhead
Atlanta, Georgia
Wendy Kennedy will profile several case studies of universities implementing innovative approaches to technology commercialization using So what? who cares? why you? as a commercialization assessment toolkit.
Open to members only

So what? who cares? why you?® – The Inventor's Commercialization Toolkit
July 13, 2007
Delta Prince Edward Hotel
Charlottetown, PEI
One-day workshop
Wendy Kennedy will lead an interactive one-day workshop based on her “So what? who cares? why you? methodology. These workshops are open to Springboard Atlantic members only.
More information: http://www.springboardatlantic.com

"So what? who cares? why you?® : The Inventor's Commercialization Toolkit
June 4-6, 2007 AUTM Eastern Region Meeting
Washington, DC
Wendy will participate on a panel with two of her customers, Pennsylvania State University and University of Central Florida, to discuss best practices for implementing So what? who cares? why you? as a commercialization assessment methodology.
More information: www.autm.net/events

"So what? who cares? why you?® – How to Avoid the Polite Nod"
May 15, 2007
Federal Laboratory Consortium for Technology Transfer (FLC) Annual Meeting
Arlington, Texas
1/2 day workshop
Wendy Kennedy will lead FLC researchers, scientists, and technology transfer professionals through an interactive workshop on tools and approaches to discover and articulate the business value of innovations and ideas.
Open to Annual Meeting attendees only.
More information: www.federallabs.org/meeting/agenda/

"So what? who cares? why you?® – How to Avoid the Polite Nod"
May 4, 2007
Hershey Lodge
Hershey, PA
Wendy Kennedy will be the keynote speaker at Innoventure2007. Wendy will present how to bridge the gap between good ideas and great opportunities when viewed through the lens of a business backer.
More information: www.innoventurepa.org

NBIA Annual Conference
April 1-4, 2007
Seattle, Washington
wendykennedy.com will be an exhibitor at the 2007 NBIA Conference. Wendy will also be attending the conference.
More information: www.nbia.org/nbia_events/conf2007/index.php

AUTM Annual Meeting
March 8-11, 2007
San Francisco, CA
Wendy Kennedy will be attending the annual meeting for the Association of University Technology Managers.
More information: www.autm.net

"So what? who cares? why you?® – Bringing ideas from lab to life"
March 1, 2007
Penn State University,
State College, PA
One-day workshop
Wendy Kennedy will lead participants through an interactive workshop to learn how to use the So what? who cares? why you?® toolset to discover the business value of new ideas.
More information: http://www.innovationpark.psu.edu/

"So what? who cares? why you?":
The Inventor's Commercialization Toolkit"
February 27, 2007
Wayne State University
Detroit, Michigan
Wendy Kennedy will present an overview of her "So what? who cares? why you?®" methodology to students, faculty, researchers and entrepreneurs in the Wayne State community. These tools are from the library of tools included in her book.
This will be in celebration of Entrepreneurship Week.
More information: http://www.techtransfer.wayne.edu/

"So what? who cares? why you?" – The Inventor's Commercialization Toolkit:
January 17, 2007 & January 18, 2007
Residence Inn Marriott
Halifax, Nova Scotia
Wendy Kennedy will lead two days of interactive workshops based on her “So what? who cares? why you? methodology. These workshops are open to Springboard Atlantic members only.
More information: http://www.springboardatlantic.com

Product Visioning Workshop
January 10, 2007
Ottawa, Canada
1/2 day workshop
Wendy Kennedy will lead National Research Council members through an interactive workshop to brainstorm customer needs and product requirements for a new innovation.
Members only.
More information: http://cisti-icist.nrc-cnrc.gc.ca/main_e.html
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