A 150-page, roll-up-your-sleeves workbook especially for inventors, entrepreneurs, scientists - and the technology transfer offices and commercialization professionals who coach them.

Facilitated training workshops rally your team around the powerful So what? who cares? why you? methodology. When participants actively engage in the subject matter, they learn more, share insights with others, and develop new perspective. These workshops provide a fun and stimulating learning environment to develop commercialization capabilities.

A hands-on train-the-trainer program that trains and certifies you to deploy the So what? who cares? why you? system to coach your community of researchers, scientists and technology entrepreneurs.

Wendy's online classes provide a unique opportunity to get in-person coaching, training and support in technology commercialization, technology entrepreneurship and technology transfer. So what? who cares? why you? comes to life in a dynamic virtual classroom complete with instruction, guided exercises, worksheets and real-world case studies.

Continue learning and growing with valuable advice and insights from Wendy through her educational bulletin and blog.

Owners of the book, So what? who cares? why you?: The Inventor's Commercialization Toolkit receive ongoing coaching and support through Wendy's online library of tutorials, templates and tools.