A 150-page, roll-up-your-sleeves workbook especially for inventors, entrepreneurs, scientists - and the technology transfer offices and commercialization professionals who coach them.

Keep everyone focused with these large-format dry-erase posters. Ideal for use in commercialization and entrepreneurship training rooms and coaching sessions, there is one for each of the signature tools in So what? who cares? why you?^®

Wendy's monthly online classes provide a unique opportunity to get in-person coaching, training and support in technology commercialization, technology entrepreneurship and technology transfer. With Wendy, So what? who cares? why you?^® comes to life in a dynamic virtual classroom complete with instruction, guided exercises, worksheets and real-world case studies.

NEXT SESSION

What's the REAL Problem?
DEFINING THE CORE VALUE OF YOUR INVENTION
September 10, 2008 - Time: 1:00 - 2:30 pm EDT