Free Online Class Series: Early Detection for Winning Ideas - The Power of the Category Map

Recorded Session: 50 minutes.

Wendy Kennedy shows you how to map an idea into the market landscape and category where it best fits. She will take you step-by-step through the process of creating a Category Map and give you a coaching tutorial on how to use it to engage inventors in discovering the commercial value of their ideas. You will come away with practical, hands-on tools and tips, plus real-world examples to use category maps to effectively chart the commercial opportunity for scientific or technical ideas.

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Wendy is an entrepreneurial professor - a former professor of technology-in-business, an entrepreneur, and author of So what? who cares? why you?^® The Inventor's Commercialization Toolkit. She works globally with inventors and commercialization organizations and shares her experiences and best practices live each month through online training classes.