News about So what? who cares? why you? methodology for discovering and articulating the commercial opportunity that great technical ideas represent.

There's always something new and exciting happening at wendykennedy.com - from new customer engagements to upcoming speaking engagements, workshops and exciting events. Check back often for all the latest news.

May 5, 2008

Wendy delivers commercialization workshop at Federal Laboratory Consortium (FLC) Conference in Portland, Oregon.

Wendy returns to the FLC Annual Meeting again this year to deliver a commercialization workshop for Intermediate level technology transfer professionals. Participants to the workshop will include federal scientists and engineers along with technology transfer professionals. More information about the FLC Annual Meeting is available here.

April 15-16, 2008

Atlantic Canada Opportunities Agency (ACOA) hosts commercialization training program to support innovation and economic development goals.

ACOA will host two-one day workshops to enhance the commercialization support system for program managers and clients. The workshops will be hosted in Moncton, New Brunswick and St. John's, Newfoundland and will focus on providing a library of tools and approaches to discover the commercial potential of science and technology inventions.

More information on ACOA can be found here: www.acoa-apeca.gc

March 19, 2008

1:00-2:30pm EST

Wendy Kennedy presents at live audio-conference hosted by Technology Transfer Tactics.

“Separating the Winners from the Losers:

Conducting an Effective Market Analysis
for Your University’s Inventions”

Prioritizing among the many innovations in your organization's IP portfolio -- and determining where to focus your limited resources -- is one of the most critical challenges faced by tech transfer professionals. Decisions on which projects to push, which inventions to patent, and when to pull the plug cannot be made lightly -- and cannot be made in an information vacuum.

Join Wendy on March 19, 2008, from 1:00 pm - 2:30 pm eastern standard time, for this live international audioconference. More information is available here.

March 3, 2008

Palo Alto Research Center (PARC)

Palo Alto, CA

So what? who cares? why you? visits PARC for one-day workshop with scientists and researchers

Wendy will be at PARC to engage in a one-day workshop focused on articulating the business value proposition of new concepts and ideas.

Learn more about PARC

February 28-29, 2008

Association of University Technology Managers - AUTM

Annual Meeting -- San Diego, CA

Visit us at Booth # 501

Wendy will be at AUTM again this year, to visit with customers, colleagues,

and new acquaintances. Be sure to stop by our booth, #501, and say hello.

Visit the Annual Meeting website »

January 15, 2008

Springboard West Innovations hosts So what? who cares? why you? workshop in Regina, Saskatchewan.

Wendy is in Regina, Saskatchewan this week working with researchers, scientists and enterpreneurs. Springboard West Innovations, the sponsor of this event, helps inventors educate on the commercial aspects of their idea. Read Wendy's newsletter to find out more about the workshop and the commercialization assistance offered by Springboard West Innovations.

January 3, 2008

Irish incubators adopt So what? who cares? why you? for entrepreneurship programs

Two incubators based in Ireland, The Enterprise Acceleration Centre in Limerick and the Novation Center in Dundalk, have adopted So what? who cares? why you? as their primary resource tool for two entrepreneurship programmes. EnterpriseSTART, a six-week training programme and the Novation Enterprise Platform Programme, which is aimed at committed entrepreneurs and runs over one year. These programmes will use So what? who cares? why you?: The Inventor's Commercialization Toolkit to train and coach entrepreneurs through the key business building elements.

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