Here's a snapshot of the initiatives underway at wendykennedy.com - from new customer engagements to certified coach news, workshops and exciting events. Check back often for all the latest news and view our archives for past news.
October 31, 2011
Alberta Entrepreneurs Capture $60,000 in Seed Funding
Just eight weeks after participating in a day-long commercialization and business planning clinic using the So what? who cares? why you?® commercialization system, six teams of Alberta entrepreneurs have already translated their value propositions into seed money grants valued up to $10,000 each. Northern Alberta Business Incubator (NABI) Managing Director Dar Schwanbeck decided to use the commercialization tools fresh from his two-day coaching certification session with Wendy.
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August 24, 2011
SpringBoard West's Venture Runways Takes Flight
SpringBoard West Innovations was founded four years ago to foster the development of technology-based businesses in Saskatchewan. Initially, SpringBoard West focused on providing 1:1 advisory services to each client throughout the incubation process, from idea to launch. But as the business expanded, the company needed to find a way to create a more turnkey approach that could help a larger number of innovators get their ideas past the early stages of commercialization. They turned to So what? who cares? why you?® to formalize a "pre-incubation" program for very early stage ideas.
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June 7, 2011
West Texas A&M University Enterprise Center Launches Pre-incubation Service with So what? who cares? why you?
The Amarillo-based WTAMU Enterprise Center announces the launch of a new pre-incubation coaching service using So what? who cares? why you? as the platform. Enterprise Center co-founder David Terry plans to fill a much-needed gap for early-stage founders who need to develop the value proposition and market potential for their ideas. He and three of the center's advisors attended the Fort Worth session of the So what who cares? why you? Certified Coach program to jumpstart the project.
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June 7, 2011
European Space Agency selects So what? who cares? why you? as platform for
online proposal development tool
The European Space Agency Telecommunications and Integrated Applications
Directorate has selected So what? who cares? why you? as an e-tools platform to help companies develop their funding proposals for consideration in the ARTES 3-4 and ARTES 5.2
programme lines at ESA.
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June 20-23, 2010
Purdue Research Park Entrepreneurship Academy
West Lafayette, IN
Now in its fourth year, the Purdue Entrepreneurship Academy brings together high school students from across Indiana to take part in an on-campus youth entrepreneurship program. This program focuses on students showing achievement in science, math or technology and exposing them to the world of entrepreneurship and commercialization.
So what? who cares? why you? has been the training platform for the program since its inception and again this year, Wendy will return to the Purdue Research Park to work with students in an interactive workshop program to assist them in translating scientific ideas into value propositions for investors.
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June 4-6, 2010
North Dakota State University (NDSU)
Research Park - Fargo, ND
Wendy brings So what? who cares? why you? to NDSU’s Youth Entrepreneurship Academy.
The Entrepreneurship Academy serves as an example of the public and private partnership among Fargo Public Schools, West Fargo Public Schools, Moorhead Public Schools, South East Education Cooperative and the NDSU Research and Technology Park to create a youth entrepreneurship program in our community.
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May 25-27, 2010
European Space Agency
Amsterdam, Netherlands
Wendy returns to the European Space Agency to provide training workshops on commercialization best practices for staff involved in assessing proposals for commercialization.
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May 16-19, 2010
NBIA Annual Meeting
Orlando, Florida
Be sure to join Wendy and her team at this year’s NBIA National Conference. Wendy will be exhibiting at the conference as well as joining with two of her customers, the Purdue Research Park and Tech Fort Worth to present two case studies on implementations using So what? who cares? why you? Be sure to stop by and say hello.
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May 3-6, 2010
Penn State University
Du Bois, Pennsylvania
Wendy will be working with inventors and entrepreneurs from the Du Bois community to provide training and coaching on entrepreneurial growth strategies. The So what? who cares? why you?® methodology will form the foundation for this training. In an interactive, hands-on workshop, startups and company builders alike will learn new tools and approaches to take their companies to the next level.
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April 26, 2010
Federal Lab Consortium Annual Meeting
Albuquerque, New Mexico
Wendy returns for her fourth consecutive year to the USA Federal Laboratory Consortium to provide a commercialization training workshop at the FLC Annual Meeting. This year, Wendy will bring a new twist to the workshop, incorporating best practices in researcher outreach programs, marketing best practices, engaging with industry and of course, how So what? who cares? why you? can be the secret weapon for the technology transfer office.
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April 23, 2010
CADE Innovation Prize Workshop
Gainesville, Florida
The Cade Museum for Innovation and Invention has chosen So what? who cares? why you?® as the training platform for their Cade Innovation Prize. Finalists in the competition will attend a one-day So what? who cares? why you?® workshop to receive step by step training on how to prepare their investor presentation and articulate the business opportunity their idea represents.
Read the full press release »
March 1-5, 2010
BT Business of Science & Technology Programme
Dublin, Ireland
So what? who cares? why you? chosen as platform for BT Ireland's youth entrepreneurship program
So what? who cares? why you? has been chosen as the entrepreneurship training program for BT Ireland's newest program, The BT Business of Science & Technology Programme. The programme will inspire 40 top performing math and science students from across Ireland in the process of turning an idea into a commercial reality. The programme goal is to provide a platform to ignite commercial thinking in tomorrow's leaders.
Read the full press release »
Additional Press
BT Science & Tech future business leaders identified
Patently obvious that patents are crucial
BT to bring innovation from classroom to boardroom
BT gets working on mentor programme
ENN - Ireland's IT News Resource
February 15 , 2010
CADE Museum for Innovation and Invention
Gainesville, Florida
Cade Museum adopts So what? who cares? why you? as part of Cade Innovation Prize
The Cade Museum for Innovation and Invention has chosen So what? who cares? why you? as the training platform for their Cade Innovation Prize. Finalists in the competition will attend a one-day workshop and receive step by step training on how to prepare their investor presentation and articulate the business opportunity their idea represents. The workshop is scheduled to take place in April 2010 in Gainesville, Florida.
January 22, 2010
FLC Southeast Regional Meeting
Naples, Florida
Wendy joins FLC members in think-tank for technology transfer outreach strategies
Wendy will join members of the FLC southeast region to facilitate a workshop on strategies to improve technology transfer outreach programs. The session will focus on unique approaches to engage researchers, management, and industry stakeholders.
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