2009 Archive

Check out what Wendy was up to in 2009.

November 26, 2009
Life Sciences Scotland BioTech Seminar Edinburgh, Scotland

Wendy participates on panel at seminar for Scottish-based bio-tech industry

Wendy joins entrepeneurs, academics, and enterprise development professionals in an interactive seminar focused on commercialising life science technology.  Joining Wendy on the panel will be Douglas Mundie from St. Andrews based SMRU and Gillian Watson, Managing Director of life sciences startup company, Giltech.  This event is hosted by Targeting Innovation, the UK partner for So what? who cares? why you?

November 24, 2009
Yorkshire Forward Leeds, United Kingdom

Wendy delivers So what? who cares? why you? commercialisation training to prepare researchers to submit applications for funding

In collaboration with UK-based Targeting Innovation, Wendy is training researchers from six UK-based academic institutions on the So what? who cares? why you? methodology. This goal of this training programme, sponsored by the Yorkshire Forward Proof of Concept Programme, is to equip researchers with skills to improve the commercialisation elements of their funding applications.  Information on Yorkshire Concept can be found here: http://www.yorkshireconcept.com/

November 2, 2009 - May 2010
Dundalk, Ireland

Online coaching clinics featuring So what? who cares? why you? kick off with Ireland-based entrepreneurs

This week marks the second year of the online coaching clinics for Irish based entrepreneurs.  Irish companies with innovations in sectors from fly-fishing to wind turbines are part of the one year long Enterprise Platform Programme hosted by Dundalk Institute of Technology.  So what? who cares? why you? is once again part of the programme offering and will include coaching sessions with Wendy as the entrepreneurs work to apply the toolsets to their businesses.  The program kicks off in November and will finish off with investor pitch presentations in May 2010.

October 22, 2009
University of Washington, Seattle, WA

Wendy delivers So what? who cares? why you? training workshop to researchers and licensing officers at UWA

Wendy is on campus this week at the University of Washington training research faculty, scientists, funding agencies and licensing officers on the So what? who cares? why you? commercialization methododology.  

October 21, 2009
Society of Research Administrators International Conference (SRA)
Seattle WA

Wendy shares entrepreneurship advice at SRA Conference

Wendy will be at SRA this week participating in a panel presentation focused on best practices for market development for startup entrepreneurs.    

Learn more about SRA here.

September 28, 2009 - January 2010
DFAIT Online Commercialization Program, Ottawa, Canada

Wendy launches online commercialization training program for Canadian Trade Commissioners

This week, Wendy launches six online training seminars focused on helping Canadian Trade Commissioners assist client companies with commercial success.  Each 90 minute seminar, will be delivered to trade commissioners situated in consulate offices throughout the world.  The topics include:  Understanding the Investment Arena, Commercialization Ecosystems, Best Practices for Partnerships and more. 

September 14-16, 2009
Oklahoma City, OK

Wendy to deliver keynote address to The National Association of Seed and Venture Funds

This year’s NASVF conference will feature a keynote address by Wendy Kennedy.  Wendy will share her recipe for commercial success, including a roadmap for investors, economic development professionals, research park managers and others to discover and ignite ideas with great commercial potential. Wendy will also participate in a panel discussion on the topic of “Translating Science to Business when Funding is Tight”.

The conference takes place September 14-16, 2009 in Oklahoma City, OK to an audience of more than 300 investment professionals, economic development executives, federal lab directors, and others.

June 30, 2009
West Lafayette, IN

Purdue Research Park and wendykennedy.com collaborate to offer High School Entrepreneurship Academy nationally

The Purdue Entrepreneurship Academy is now available as a packaged product for others to introduce in their own local markets thanks to a partnership between Purdue and wendykennedy.com.  "The success of the Academy and its impact throughout the state of Indiana prompted us to take this next step in making it available to other institutions and organizations", says Wendy Kennedy.

The program is now available as an off-the shelf product, with everything an organization needs to market, execute and administer a successful program.  Full details of the program offering will be available in the Fall.  For more information, please contact Wendy Kennedy or Tim Peoples (Purdue Research Park).

May 15, 2009
Newcastle, Australia

Morgan Cradock becomes exclusive partner for wendykennedy.com in Australia and New Zealand

Morgan Cradock, a strategy and commercialization consultancy dedicated to driving profitable growth for new technologies, has signed a partnership agreement with wendykennedy.com for So what? who cares? why you? in Australia.  The partnership kicked off yesterday at the Hunter Central Coast Innovation Festival with a half-day So what? who cares? why you?® workshop for entrepreneurs.

"Morgan Cradock brings deep expertise as angel investors as well as capital raising for high potential startup companies, says Wendy Kennedy.  They are a perfect fit to build out the So what? who cares? why you? programs in their local market."

You can learn more about Morgan Cradock at their website as well as view their So what? who cares? why you? programs on their blog.

March 12, 2009
Glasgow, Scotland UK

Targeting Innovation joins wendykennedy.com as exclusive partner in the United Kingdom and Ireland

Help is at hand for the thousands of inventors and innovators across the UK and Ireland to verify opportunities and transform their ideas into commercial successes. Glasgow-headquartered Targeting Innovation, one of the UK's leading innovation consultancies, has forged an exclusive partnership with Wendy Kennedy, an award winningentrepreneurial professor and commercialisation company based in Canada’s ‘innovation'capital’, Ottawa, to be the sole provider of the So what? who cares? why you? methodology,which vastly increases the chances of achieving commercial success for inventors and startups in the UK and Ireland.  Click here to read more.

February 10, 2009
Boise, Idaho

Idaho TechConnect Partners with wendykennedy.com to Bring Commercialization Success Tools to Idaho

More Idaho ideas will come to life, thanks to the partnership between Idaho TechConnect and wendykennedy.com inc. Through the partnership, TechConnect will represent Kennedy’s ‘So what? who cares? why you?®’ methodology in Idaho and the two firms will collaborate to help researchers, scientists and inventors recognize the commercial opportunity and economic potential in their work.  Read more