2007 Archive
Check out what Wendy was up to in 2007.
December 7, 2007
Wendy Kennedy addresses commercialization and entrepreneurship community in Pittsburgh, PA
Wendy Kennedy will be in Pittsburgh, Pennsylvania on December 11th to address the venture capital, academic, and entrepreneurial communities. The topic will be strategies for fostering a climate of commercialization in the lab.
Visit: www.pvca.org
November 5, 2007
Technology Transfer Tactics features So what? who cares? why you? in November issue
If you missed the feature article in the November issue of Technology Transfer Tactics, you can read it here.
October 13, 2007
Nurturing Commercialization through Technology Partnerin
Wendy Kennedy is in Vancouver this week delivering a one-day commercialization workshop for the technology partnering officers of Foreign Affairs and International Trade Canada. Members of the consulate offices from the USA and Canada are gathered to learn tools and approaches to assist Canadian firms in their pursuit of commercialization partnerships with USA firms.
September 29, 2007
So what? who cares? why you? travels to Ireland
Wendy Kennedy and So what? who cares? why you? are in Dublin, Ireland meeting with incubation center managers from around the country. These managers will participate in a one-day workshop to learn the power of the methodology for coaching early stage entrepreneurs. Wendy will also travel to the Dundalk Institute of Technology to deliver a keynote address as part of the launch of the Student Entrepreneurship Intern Programme.
Visit: www.enterpriseireland.com
August 15, 2007
Purdue Research Foundation Adopts
So what? who cares? why you?® for Entrepreneurship Academy
So what? who cares? why you?®: The Inventor's Commercialization Toolkit has been chosen by The Purdue Research Foundation as the standard approach and methodology to drive its newest program, The Entrepreneur Academy.
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June 28, 2007
Tech Fort Worth, a business and technology incubator, has adopted So what? who cares? why you? as part of its incubation and training program for technology entrepreneurs.
The workbook and online resource materials are helping staff to educate and prepare startups to accelerate and launch their businesses.TechFortWorth engages with startup companies that have based their businesses on proprietary technology they have developed or acquired. TECH Fort Worth is a public-private partnership of the University of North Texas Health Science Center at Fort Worth, The City of Fort Worth, and the Fort Worth business community.
Visit www.techfortworth.org.
May 10, 2007
Federal Laboratory Consortium (FLC) Annual Meeting asks "So what? who cares? why you?®
Wendy Kennedy is in Dallas, Texas this week working with members of the Federal Laboratory Consortium. Thirty-six technology transfer officers and FLC members are rolling up their sleeves for a one-half day session to discover the use of So what? who cares? why you? for commercialization.
Visit: http://www.federallabs.org/
May 4, 2007
Wendy Kennedy delivers keynote address at Innoventure 2007, Hershey Medical Center.
Nationally known speaker and author Wendy Kennedy is the keynote speaker at Innoventure2007 May 4 at Hershey Lodge. Innoventure is a biennial exposition that brings researchers, the business community and government officials together.
Kennedy, author of the book, "So what? who cares? why you?," will discuss communication skills for scientists and entrepreneurs seeking support for their work.
Kennedy applies her business school faculty and technology industry executive background to teaching others, especially scientists and engineers, how to express their goals in ways that resonate with investors and supporters. Her message is relevant whether one is speaking to a business investor, a foundation or a multidisciplinary grant review panel.
More than 150 scientific, educational, business and business support exhibitors, including Penn State, Penn State College of Medicine and Penn State Milton S. Hershey Medical Center, will display their work and their services at Innoventure2007. Researchers and entrepreneurs use Innoventure to explain their work to a wide audience and to look for collaborative opportunities in the region.
The exposition also includes a specially-designed program to enable selected high school students to explore careers in science and technology.
Visit: http://www.innoventure2007.org
February 15, 2007
University of Central Florida Implements University-Wide Adoption of So what? who cares? why you?®: The Inventor's Commercialization Toolkit
Wendy Kennedy, a seasoned technology industry executive, award-winning professor and author, today announced that the University of Central Florida (UCF), the nation's 7th largest university, is adopting "So what? who cares? why you?®: The Inventor's Commercialization Toolkit" as its standard tool for commercial assessment within its academic and technology transfer organizations.
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