Main Content

Idea Scoping Tools

Market Fishbone

There are six idea scoping tools geared to frame an early stage idea into a business value proposition.  Each tool helps to develop a hypothesis of sorts to explore the question, “What do you think the business value proposition MIGHT be for this innovation?”

These tools are designed to be used at the ‘bench level’  by researchers, scientists and engineers with ‘napkin-stage’ ideas and future-oriented concepts.

Dynamic & Engaging

Our Idea Scoping Tools are ideal for innovations that are game-changing, disruptive and futuristic in nature – situations in which it’s not easy to see the value proposition in a future tense. The tools result in a series of outputs that weave together to generate a business value proposition.

It breaks down the value proposition development process into a disciplined approach while engaging innovators to explore, model and map scenarios related to the business value for an innovation. Click here to see our online idea scoping tools.

Use the Idea Scoping Tools to:

Idea Scoping Tools - Market Fishbone

EXPLORE
Discover different potential avenues of commercial value.

FOCUS
Hone in on the customer and what the customer will value.

TAKE ACTION
Generate specific outputs that contribute to the business value delivery process.

SKETCH
Share and collaborate on different ideas and points of view about potential value propositions.

ALIGN
Bring teams together on the value proposition of the idea.

CHALLENGE ASSUMPTIONS
Explore alternative applications, markets and business models beyond those originally conceived.

These visual tools and models align to the way scientific and technology professionals think. Using the tools, stakeholders can start the dialogue about business value – and be a central part of that conversation.

Talk With Us

Talk With Us

+1-613-851-6621

Buy the Toolkit

The definitive guide to commercialization used by innovators in 10 countries globally.

More »

Dundalk Institute of Technology

“The self-help nature of Wendy Kennedy’s So what? who cares? why you?® makes it a must-have resource for technology entrepreneurs who must address the commercial aspects of their offering. We have embraced Wendy’s methodology for several of our programmes and we expect So what? who cares? why you?® to become the centrepiece of all of our future Enterprise Development Programmes.”

Sean MacEntee, Manager-Novation, Dundalk Institute of Technology, Dundalk, Ireland

University of Canterbury

“I have used So what? who cares?
why you?®
as a workbook in a number of courses I teach in new Zealand and Australia. The book is practical, to the point and of great value in that the essential concepts of commercialization are presented in a way that can be readily used. Wendy has managed to strip the subject of all the myth and hype usually associated with turning ideas into businesses; the book is an essential teaching as well as a practice tool.”

Piet Beukman, Director, Engineering Management Programme, University of Canterbury, New Zealand