The WKI platform and methodology are enriched by interactive tools that equip organizations to focus their staff on the value proposition of an innovation versus simply the technical merits . It provides a common process, language and framework for managers, reviewers, advisors, investors and other backers who evaluate the business potential of innovations.
Our tools fall into two categories:
The definitive guide to commercialization used by innovators in 10 countries globally.
“The magic that sits inside of So what? who cares? why you? tools is that it matches the ‘ready, aim, fire’ personality of the entrepreneur. Founders can use the visual, action-oriented tools to crystallize their idea and have the first alpha review of the concept in a few hours.”
Susan Gorges, CEO, SpringBoard West Innovations
“After completing the So what? who cares? why you? certification training, I ran a full-day coaching clinic using the tools with a group of agri-food producers. It’s a testament to the simple power of the tools that all six of the participating pre-venture teams were able to go from idea to funding in just a few short weeks.”
Dar Schwanbeck, Managing Director, Northern Alberta Business Incubator (NABI)
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