Customer Case Studies
Many leading organizations are implementing So what? who cares? why you?® as their standard method of evaluating technical ideas and presenting the opportunities they represent. These case studies profile just a few of those organizations.
TECH Fort Worth Integrates So what? who cares? why you?® Into Pre-Incubation Program
TECH Fort Worth, a non-profit incubator dedicated to identifying technologies with high potential for success in the marketplace, mentoring entrepreneurs, and attracting new tech-based business into TECH Fort Worth, has adopted theSo what? who cares? why you?® methodology and toolset as the basis for its Pre-Incubation Program. Learn about how So what? who cares? why you?® has been the impetus for the incubator’s Think Lab, and how entrepreneurs are using the tools to articulate the commercial opportunity of their ideas to investors and business people.
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Purdue Research Foundation Adopts So what? who cares? why you?® for Entrepreneurship Academy
The Purdue Research Foundation has chosen So what? who cares? why you?®as the standard approach and methodology to drive its newest program, The Entrepreneur Academy. This program exposes young people who demonstrate achievement in the fields of mathematics, science and technology to entrepreneurial experiences they can carry forward as life skills.
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Penn State: Innovation Park - So what? who cares? why you?® – The Cool Blue Lab Journal Project
Wendy Kennedy’s So what? who cares? why you?® : The Inventor’s Commercialization Toolkit, has been adopted by Innovation Park at Penn State University and co-branded to reflect the “Cool Blue” theme of Innovation Park. The book covers feature the “The Cool Blue Lab Journal,” and the logos of the sponsor organizations. Innovation Park and sponsor organizations will distribute the book as a how-to guide and toolkit to assist researchers, faculty, students, and the entrepreneurial community to self-educate on the business aspects of commercializing an idea. Book owners will also have access to the online knowledge portal, The ToolShed, that supports the book with tutorials, downloadable templates, narrated walk-thru examples, and annotated reference materials.
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Penn State’s Innovation Park website »
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University of Central Florida adopts So what? who cares? why you?®: The Inventor’s Commercialization Toolkit
The University of Central Florida (UCF) has adopted So what? who cares? why you?® university-wide as its standard tool for commercialization assessment. Wendy’s book and accompanying online knowledge portal, The ToolShed, are being used to help further the goal of positioning UCF as a national leader in entrepreneurship education, research commercialization, venture creation, and economic development partnerships.
