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Corporate Innovation

You review many proposals from researchers, scientists and engineers seeking support to develop their innovative ideas. But proposals that are long on technical details often fail to answer the critical question: “What is the business value in this idea?”

Discover Winning Innovations

The WKI methodology provides a proven approach to help organizations quickly find the business value proposition of new innovations. Our platform of visual tools and frameworks stimulate a design thinking mindset to model and map the potential value of an innovation at the inspiration stage.  With WKI you can:

  • Accelerate time to market in your  review, evaluation and prioritization process
  • Use a proven methodology to ignite a common language and approach to design thinking throughout your innovation ecosystem
  • Provide practical, hands-on tools to improve the quality of proposals submitted through your innovation portal
  • Inject a business value mindset  into your innovation ecosystem

Accelerate Time to Market

By routing innovators through the visual mapping and modelling tools known as  So what? who cares? why you , you can redirect the focus of technical proposals toward real-world business propositions.

You can accelerate the time-to-market by giving innovators a step-by-step process to explore their visionary concepts using a structured process with visual frameworks designed to model and map innovations at the early concept stage.

The end result is concise, focused, consumable proposal submissions that give your staff answers to the burning questions:

  • “Does this idea have business value for our organization?” and,
  • “Where does this idea fit in our portfolio?

The Right Fit

Available as online web-hosted tools and as printed toolkit workbooks, our tools and methodology are designed to be integrated into your existing innovation processes.

The So what? who cares? why you? methodology is in use by organizations throughout the globe to identify innovations with winning potential.

Let’s Talk

Talk to us today to find out how our tools can be a platform to bring value to your corporate innovation strategy.

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The definitive guide to commercialization used by innovators in 10 countries globally.

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European Space Agency

“At the European Space Agency Telecommunications and Integrated Applications Directorate, So what? who cares? why you?® works with our standard process to assess project proposals to determine those with the best commercial potential. It also creates a platform for our staff to have high-value discussions with industry about the commercial value of projects submitted to us for funding consideration.”

Michele Le Saux, Head of Ground Segment Technology Section Telecommunications Department, European Space Agency

Nortel Networks

“So what? who cares? why you? provided my global team of technology oriented scientific staff with a methodology to define and articulate a business value proposition to support their applications for funding from a large investment pool. Along the way, the transformation in thinking that occurred was significant and, as a result, increased by more than six times the number of investment ready-ideas coming from our team.”

David Mann, former VP Emerging Business Investments, Nortel Networks