Welcome to WKI

At WKI, we give innovators the ability to discover and design the business value for their ideas and unlock their full potential.  Since 2005, the WKI methodology has been guiding innovators to design their ideas into compelling value propositions, while also building mastery in the business fundamentals needed to articulate this value.  WKI also gives organizations a process to accelerate new ideas from lab to market, with innovators and stakeholders speaking a common language.

What's different about us?

What's different about us?

WKI is different because we understand innovators.

We’ve spent our careers with engineers and scientists helping them discover, define, and describe the business value of their ideas. Our design thinking methodology is built from decades in the trenches working alongside innovators to help turn their ideas into opportunities. We’ve translated this experience into an engaging set of entrepreneurial design thinking frameworks for innovators and organizations to create a common language and process to drive new ideas forward to success.
And the results speak for themselves!

read about our customers here…

What we believe...

What we believe...

“We strongly believe that discovering the business value of new ideas starts with innovators, and that equipping and empowering innovators to do so begins at the discovery stage. From our first toolkit to support innovators and entrepreneurs in 2005 to our collaboration with leading customers today, one thing has held true. Ideas, like seeds, need to be cultivated if they are to grow – and the best person to cultivate an idea at the early stages is the founder of that idea. These “idea founders” need to be equipped with a process and frameworks that engages them to discover and design their ideas into business value.”

We hope you will join us in our mission to inspire and empower innovators to turn their ideas into great commercial opportunities.

— Wendy Kennedy, Founder

Read Wendy’s Bio Read the WKI Blog

WKI – Design Thinking for Innovators

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