Take this 45 minute commercialization class: Early Detection for Winning Ideas – The Power of the Category Map for FREE!

Pre-Recorded

Spotting ideas with the greatest potential for commercial success at the "pre-incubation" stage can help incubator managers prioritize their limited time and resources. But how can you engage inventors to get outside of the technical details of their ideas and reframe them in commercial terms?

Join this conversation with Wendy Kennedy to learn about a powerful tool that can you help you redraw the conversation with your inventors - the Category Map. By working with a visual framework on a wall or even a napkin, you can channel the inventor's passion and knowledge to quickly find the core value of the innovation.

In this 45-minute session, Wendy will show you how the category map tool can be used to communicate the business opportunity for a science and technology innovation.  You will:

1. Go step-by-step with Wendy through the process of creating a   Category Map
2. Work through a coaching tutorial on how to use it to engage inventors
3. Learn how to apply the tool using real-world examples
4. Get practical, hands-on tools and tips to create your own Category Maps

Submit your sign-up and then watch your Inbox. We will email you the web link access details as soon as we receive your request.

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Wendy is an entrepreneurial professor - a former professor of technology-in-business, an entrepreneur, and author of So what? who cares? why you?^® The Inventor's Commercialization Toolkit. She works globally with inventors and commercialization organizations and shares her experiences and best practices live each month through online training classes.