What the Book Can Do For You > Commercialization

Technology transfer and commercialization offices are all too aware of the odds: for every 3000 good ideas, only one is likely to become a commercial success. What if you could provide a consistent, structured methodology for assessing these ideas and help increase these odds?

So what? who cares? why you?^®: The Inventor's Commercialization Toolkit delivers a proven, repeatable, and practical methodology to educate inventors to articulate the business opportunity for their scientific and technical ideas. When applied to a single idea, it is a powerful tool that walks the inventor step-by-step through a logical process of discovering and then articulating the business value in his or her idea. When adopted by organizations as a standard commercialization assessment methodology, it provides a consistent, structured approach for technology transfer.

By adopting the methodology with a co-branded book license, technology transfer and commercialization offices can:

1. Change the conversation they have with scientists and researchers by focusing on the commercial value of the idea rather than just its technical merits.
2. Accelerate the process of assessing the commercial potential – or gaps – in new and novel ideas.
3. Establish a transparent assessment process with objective criteria that everyone can understand and participate in.
4. Support everyone who comes to the technology transfer office seeking help with a useful self-education commercialization toolkit.
5. Place more informed "bets" which helps develop a more valuable patent portfolio.
6. Equip scientists and researchers with a standardized self-education tool they can use to prepare for conversations with potential investors and other business people.
7. Build a commercialization mindset among research and scientific communities with a tangible, step-by-step method they can use to contemplate commercialization and assess their own ideas.

In academic settings, the book is also being used to develop course curriculums and assignments for technology entrepreneurship and commercialization courses.

Learn more about co-branding the book as part of your organization's commercialization activities, or contact Wendy Kennedy to discuss how best to weave So what? who cares? why you?^® into the fabric of your technology transfer and commercialization initiatives.