Co-branding Opportunities > Pricing

Adopt So what? who cares? why you?^® as your own branded book.

As a co-branded workbook, So what? who cares? why you?^® presents an opportunity to engage sponsors who are supporters and benefactors of your commercialization efforts. The book provides branding opportunities that sponsors value, a visible centerpiece of their commitment to commercialization and entrepreneurship, and a concrete indication of their investment. Sponsors are also featured in all launch and marketing events as partners in the project. A sponsorship model is an effective strategy for cost-sharing your co-branded book project.

The book provides a vehicle for engaging local community partners such as:

• Local economic development agencies
• Federal and state programs for innovation and development
• Regional innovation centers
• Legal firms
• Venture capitalists
• Other supporters and benefactors specific to your region

Co-branding So what? who cares? why you?^® offers exposure for sponsors and provides a cost-effective solution for the project. It lets you offer increased exposure to your sponsors, build local development efforts, and fund book distribution. You can give sponsors the opportunity to:

• Add their logo to the book
• Write an introductory message
• Receive and distribute book copies to their audiences
• Participate in launch activities and workshops

Share costs and engage your partners in an exciting commercialization project by involving them as sponsors in your co-branding efforts!

The option also exists for organizations to purchase a co-brand license without sponsorship.

Talk to Wendy About Co-Branding

To discuss co-branding opportunities with Wendy, contact her directly at:
+1(613) 851-6621
wendy@wendykennedy.com

You can also read up on Wendy's services, including speaking and workshops.