Co-branding Opportunities

Adopt So what? who cares? why you?^® as your own branded book.

Many universities, incubators, economic development and entrepreneurial organizations that are pursuing commercialization initiatives have adopted So what? who cares? why you? as their standard methodology for helping inventors and entrepreneurs self-educate on turning good technical ideas into great business opportunities. Through the model of co-branding the book with your own cover message, colors, and brand, you can provide your community with a high quality, structured commercialization toolkit. As part of the co-brand model, organizations receive a volume license of the book to distribute to stakeholders.

Why Co-Brand?

By co-branding So what? who cares? why you?^®, you can:

• Provide a consistent approach for all stakeholders regarding how science, research, and technical ideas will be assessed for commercial viability.
• Cost-effectively adopt the methodology throughout your organization and distribute the workbooks as a component of your educational initiatives for researchers, scientists, faculty and others.
• Provide specific context by adding your own introductory message to the inside front cover.
• Integrate the book as part of broader initiatives by branding the book with your own colors, introductory messaging and branding.

What You Get

A co-branded book includes:

• Your choice of book covers colors and logos, both inside and outside, to reflect your organization's brand and/or your sponsors.
• A volume license to distribute copies of the book as part of your initiatives.
• A personalized introductory message written from your organization that sets the context for your audience(s)
• A volume license to the accompanying online knowledge center, The ToolShed - one account for each licensed copy of the book
• A personalized webpage on wendykennedy.com to promote and market your commercialization project, as well as assets to incorporate into your own website
• Engage Wendy for speaking engagements and workshops to launch the book and methodology as a broader initiative.

» Learn more about co-branding and check out a real-life example.