Wendy Kennedy is a seasoned technology industry executive, award-winning professor, and author who has written on the subject of commercializing innovative technology ideas. She developed her trademark So what? who cares? why you?^® methodology to help scientists, inventors and tech entrepreneurs articulate the commercial opportunity that great technical ideas and product innovations represent.

She brings So what? who cares? why you?^® to scientists, researchers, and entrepreneurs throughout Canada, the United States, and the European Union. Engage Wendy through:

The Book: So what? who cares? why you?®: The Inventor's Commercialization Toolkit	Speaking Engagements: inspire audiences to look for commercial opportunities	Workshops: hands-on seminars get scientists thinking in the language of business	Consulting: evaluate opportunities for technology commercialization in your organization

You can also contact Wendy directly to talk about your specific needs.